The recent controversy on Dragon’s Den has once again brought the spotlight on cultural appropriation. As an immigrant founder who has auditioned on Dragon’s Den and is actively building a product, I feel compelled to speak on this matter. My unique experiences inform my understanding of the importance of respectful cultural engagement. But first, here is a recap:

The situation involving a Canadian drink company began when actor Simu Liu raised concerns about cultural appropriation regarding the brand’s “Asian-inspired” beverage. Liu criticized the company’s marketing strategy and questioned its authenticity, arguing that it doesn’t genuinely reflect Asian culture. This led to a broader conversation about the responsibilities of companies when engaging with cultural elements, particularly those from marginalized communities.

Discussions on cultural appropriation often center on how businesses can exploit elements of a culture without understanding their significance, leading to accusations of commodification. Liu’s comments highlight the importance of respectful representation and the need for companies to engage more thoughtfully with cultural elements in their branding.

As an immigrant founder, I recognize the vital role that cultural heritage plays in shaping identities and business practices. My experiences have taught me that authentic engagement with diverse cultures goes beyond marketing; it’s about honoring and uplifting communities. This understanding is crucial, especially in a world where the lines between cultural appreciation and appropriation can easily blur.

Cultural appropriation is defined as the act of taking or using elements from a culture, typically one that has been historically marginalized, without permission or understanding of its significance, often leading to a misrepresentation of that culture. This practice raises ethical concerns about respect, authenticity, and the commodification of cultural symbols​

If Simu Liu had not been on the Dragon’s Den panel, would we have engaged in the critical conversations surrounding the concerns he raised about Bobba Tea? I believe not. While the company could have continued to grow its revenue, it would have risked losing the essence of its core product—a potential misstep that could have had significant repercussions.

As a founder in the travel industry, I have yet to encounter instances of cultural appropriation, but I recognize that many essential discussions lack representation within the tours and activities sector, especially at major conferences.

Bobba has the opportunity to recover from this controversy. Although the publicity may be negative, it provides an early chance for the company to refine its product and foster genuine engagement with the Asian community. Addressing these concerns now is crucial; neglecting them could lead to far more severe consequences for their growth in the future.